Sports Data.Custom Widgets.No Coding Experience Needed.

BettorServe helps sports publishers, affiliates and digital platforms bring useful sports information into their websites. We combine ready-to-use widgets with sport-specific data experiences, giving you a practical starting point without asking you to build every scoreboard, racecard or results table yourself. Your audience can find the events they follow, compare available prices and explore the detail behind a fixture in one place. Whether you are adding a dedicated sports section or improving an established site, our aim is straightforward: make sports data easier to present, easier to navigate and easier to keep consistent with your own brand.

Football audiences need more than a final score. They look for upcoming fixtures, match status, results and the league context that explains why a game matters. Our football API and widgets bring these experiences together, with available odds and match information presented in a format that fits a publishing page. A fixture list can help readers plan ahead, while results and league tables give them a reason to return after the final whistle. Choose the football widget that suits your content rather than forcing every audience into the same view. Match and competition coverage depends on the supplied feed.

Horse racing has its own rhythm, from selecting a meeting to checking the runners in a specific race. Our horse racing widgets and API are built around that journey. Meeting times give visitors a clear way into a racecard, where available runner information, jockey and trainer details, form, official ratings and odds can be viewed together. Different racecard layouts let you choose the presentation that works for your page. Results provide the follow-up once racing has finished. Rather than manually maintaining separate lists, you can use an organised racing experience that sits alongside previews, analysis and your own editorial content.

A sports website does not have to stop at football or racing. Explore our NBA, NFL, MLB and NHL pages for American sports experiences covering schedules, game status, results and available markets. The wider catalogue also includes specialist pages for UFC and Boxing, Tennis and Darts and Cricket. Our 11-sport catalogue lets you choose the coverage that belongs on your site. Each sport is available for £99.99 per month; the £699.99 Full Package bundles all 11 sports. Start with your existing audience and add sports from your subscription page as your needs grow. Available widgets, competitions and data fields vary by sport; each individual page helps you identify the right starting point.

A useful widget should feel like part of your website, not an unrelated product dropped into the middle of it. The widget studio lets you adjust colours and preview the result before copying your embed. You can also configure odds destinations and supported bookmaker links, keeping control of where a visitor goes when they select a price. Decimal and fractional formats help you present available odds in a familiar way. These controls are particularly useful for publishers and affiliates working across different page styles. You remain responsible for your destination links, disclosures and any bookmaker promotions you choose to publish.

The publishing process starts with choosing a widget, reviewing its layout and copying the embed code into your page. A website or CMS that accepts the required HTML and JavaScript can host the experience within your existing content. Responsive layouts adapt to the space you provide, whether that is a dedicated sports page, a supporting panel or a section within an article. Previewing first gives you an opportunity to check colours, links and mobile presentation before launch. For more specialised requirements, explore the individual API pages and discuss a custom integration rather than treating an embed as the only possible approach.

Sports information changes throughout the day, but not every field needs to be fetched again for every visitor. BettorServe reuses cached event information to support quicker loading, while scores, statuses and other changing details refresh separately. Odds availability and update timing depend on the sport, event, bookmaker and feed, so a price should not be treated as a guarantee of what is currently available at a betting destination. Our odds comparison page explains that part of the experience. The goal is a useful balance between responsive presentation and dependable event information, without making every page visit start its data loading from scratch.

You can begin with a single sport and a single page. Review the relevant sport page, decide which information your readers need and use the studio to prepare a widget that fits. Account usage reporting gives signed-in clients visibility into tracked requests from their embeds, while personal details and subscription controls are available in the account area. Explore our pricing for the current subscription and trial information, or contact BettorServe if you need guidance on coverage or integration. From a first fixture list to a broader sports offering, we help you connect your content with a more useful data experience.